Superfresh / Key Food — Landlord Representation
Assignment Overview — What It Is
Cornerstone was engaged to re-tenant a 20,000 SF stand-alone retail building at 1434 Jerome Avenue in the Bronx, historically occupied by a single grocery operator and fully vacant at assignment. The mandate required a complete leasing strategy, from positioning through LOI negotiation and execution, to secure a single, credit-worthy operator capable of stabilizing one of the landlord’s largest stand-alone retail assets.
Result: Executed a full-building lease with a regional grocery operator within 150 days, restoring income and eliminating 100% vacancy.
Client Objectives — Why It Mattered
Ownership required:
- A credit tenant with strong financials and low turnover risk
- A long-term lease structure with limited TI exposure
- Rapid stabilization of a non-income-producing asset
- A leasing advisor capable of direct outbound engagement, not passive listing
- Institutional discipline, accountability, and execution speed
Existing internal resources lacked the proactive outreach, market relationships, and negotiating rigor needed to secure qualified operators at scale.
Market Realities — What We Were Solving For
Trade-Area Constraints
- Limited pool of large-format operators
- Fragmented data and inconsistent broker engagement
- Historical single-tenant configuration limiting merchandising optionality
Asset-Level Constraints
- Deep floor plate requiring operationally viable use
- Venting, mechanical, and infrastructure considerations
- High visibility but limited recent market momentum
Risk Profile
- Prolonged vacancy and NOI erosion
- High re-tenanting costs if category selection misaligned
- Operator credit and longevity risk
Advisory Strategy — How We Solved It
We implemented a data-validated, highest-and-best-use analysis grounded in trade-area fundamentals:
- Evaluated 21 comparable retail assets, demographic demand, traffic drivers, and competitive supply
- Modeled achievable rent through OCR-based feasibility and multi-scenario underwriting
- Underwrote multiple uses (F&B, medical, fitness, daily-needs retail) to determine viability
- Identified grocery as the strongest category for rent durability, credit, and daily traffic generation
- Prioritized national, regional, and multi-unit operators with proven balance sheets
Recommendations included rent strategy, merchandising logic, lease structure, and outbound outreach sequencing to compress time-to-lease.
Execution & Management — What We Did
A structured execution program accelerated leasing velocity:
- Launched targeted canvassing and direct outreach to grocery and daily-needs operators
- Activated broker networks and coordinated marketing with engineered collateral
- Conducted tours supported by curated demographic data, test fits, and rent guidance
- Managed LOI versioning, negotiation, and deal cadence to preserve leverage
- Coordinated feasibility items including architectural review, mechanical/venting analysis, and build-out requirements
Weekly reporting maintained ownership visibility, and a single point of contact ensured efficient decision-making.
Results — What Happened
- 20,000 SF full-building lease executed
- Secured a regional multi-unit operator (Superfresh / Key Food) with strong credit and operating history
- Achieved the exact tenant profile prioritized by ownership
- Replaced dormant vacancy with long-term stabilized income
- Improved asset perception and competitive standing within the trade area
Impact — Why It Worked
The lease restored rent-roll stability, enabling ownership to refinance under stronger terms and reposition the asset as a reliable income-producing property within the portfolio.
Key impacts:
- Strengthened tenant credit quality and reduced turnover risk
- Improved neighborhood visibility and foot-traffic generation
- Demonstrated institutional leasing discipline rarely applied in neighborhood retail
- Reinforced Cornerstone’s model of proactive outreach, underwriting rigor, and measurable financial outcomes
The successful execution led to additional assignments and long-term advisory engagement across the landlord’s portfolio.
Looking to replicate results like this?
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